At the Naturalena Foundation, we are dedicated to fostering a future where no individual has to face the challenges of period poverty or diaper need alone. As an IRS-registered charity, we have taken innovative steps to maximize our impact, ensure sustainability, and expand the reach of our programs. A pivotal part of this journey has been operating under a structured approach that includes two Doing Business As (DBA) entities: othercare and the Houston Lone Star Diaper Bank (HLSDB). Together, these organizations form the backbone of our mission, allowing us to address essential needs in our community and beyond.
Why This Structure Works
The decision to establish othercare and HLSDB as DBA’s under the Naturalena Foundation wasn’t just strategic; it was necessary. By integrating these initiatives within the Foundation, we’ve created a sustainable framework that allows us to:
Maximize Efficiency: Centralized management and shared resources ensure we can allocate funds and efforts where they are needed most.
Strengthen Funding Opportunities: A unified structure gives us the ability to diversify income streams and reinvest them directly into charitable programs.
Increase Community Impact: Through targeted initiatives, we can address specific challenges—from providing period products to combating diaper insecurity—with precision and purpose.
othercare: Empowering Communities Through Everyday Essentials
othercare is more than a program—it’s a movement dedicated to making everyday essentials accessible and impactful. While period poverty remains a key focus, othercare also provides a wide range of personal care and hygiene products to underserved communities. From menstrual products to everyday hygiene solutions, our goal is to ensure that no one has to choose between their dignity and basic needs.
What makes othercare especially impactful is its self-sustaining model. Five percent of every sale through othercare is donated back into the Naturalena Foundation, directly funding a variety of programs aimed at addressing period poverty, diaper need, and other critical issues. This innovative approach not only empowers individuals through high-quality, affordable products but also ensures that every purchase contributes to meaningful change.
Houston Lone Star Diaper Bank: A Lifeline for Families
Diaper need is a silent crisis that affects countless families, often forcing them to make impossible choices between basic necessities. HLSDB steps in as a lifeline, distributing diapers, wipes, and other essentials to families across the Houston area. By addressing this critical need, we help alleviate stress, promote child health, and support caregivers in providing a safe and nurturing environment for their little ones.
The Power of Unity
The relationship between the Naturalena Foundation, othercare, and HLSDB exemplifies the power of collaboration. This structure allows us to:
Scale Our Programs: By pooling resources and leveraging our collective strengths, we’ve expanded our reach and impact.
Ensure Sustainability: Revenue generated through othercare supports not only its programs but also contributes to funding the diaper bank, creating a self-sustaining model.
Build Trust in Our Mission: Our unified approach demonstrates our commitment to transparency and effectiveness, encouraging ongoing support from donors, partners, and volunteers.
Looking Ahead
As we move forward, the Naturalena Foundation remains steadfast in its mission to eliminate period poverty and diaper need. Our innovative structure, supported by the passionate efforts of othercare and the Houston Lone Star Diaper Bank, ensures that we can continue to meet the growing needs of our communities.
We invite you to join us on this journey. Whether through donations, volunteering, or simply spreading the word, your support is vital. Together, we can create a world where basic needs are met, and everyone has the opportunity to thrive.
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